Social Commerce: Marketing, Technology and Management
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- Artikel-Nr.: 10446404
Beschreibung
Introduction to Social Commerce.- Tools and Platforms for Social Commerce.- Supporting Theories and Concepts for Social Commerce.- Marketing Communications in Social Media.- Customer Engagement and Metrics.- Social Shopping: Concepts, Benefits, and Models.- Social Customer Service and CRM Contents.- The Social Enterprise: From Recruiting to problem Solving and Collaboration.- Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming.- Strategy and Performance Management in Social Commerce.- Implementing Social Commerce Systems.
Eigenschaften
Breite: | 213 |
Gewicht: | 848 g |
Höhe: | 278 |
Länge: | 19 |
Seiten: | 320 |
Sprachen: | Englisch |
Autor: | Efraim Turban, Judy Strauss, Linda Lai |
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