Ethics and Neuromarketing: Implications for Market Research and Business Practice
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- Artikel-Nr.: 10449221
Beschreibung
1. Introduction.- 2. Neuromarketing: Understanding the Application of Neuroscientific Methods within Marketing Research.- 3. Topoi in Neuromarketing Ethics.- 4. A Guideline for Ethical Aspects in Conducting Neuromarketing Studies.- 5. Ethical and Legal Considerations in Research Subject and Data Protection.- 6. Transparency and Reliability in Neuromarketing Research.- 7. Implicit Measures of Attitudes in Market Research.- 8. Ethical Considerations regarding Stakeholders in Neuromarketing Research.- 9. The Responsibility of Neuromarketing Practitioners in Conducting Research for Nefarious Messaging.- 10. The Limits and the Ethics of Consumer Profiling.- 11. Ethical Dilemmas of Future Technologies.- 12. The Ethics of Neuromarketing in Sports.
Eigenschaften
Breite: | 160 |
Gewicht: | 492 g |
Höhe: | 241 |
Länge: | 15 |
Seiten: | 209 |
Sprachen: | Englisch |
Autor: | Ana Maria Iorga, Andrew R. Thomas, Cristian Ducu, Nicolae Alexandru Pop |
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