Smartphone Start-ups: Navigating the iPhone Revolution
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- Artikel-Nr.: 10461730
Beschreibung
1. introduction: Aim of the Book and Methodology.- Part I. Smartphone Start-Ups Attempting to Replicate the iPhone Success.- 2. Explaining Apple's iPhone Success in the Mobile Phone Industry: The Creation of a New Market Space.- 3. Xiaomi: A High-End Low-Price Smartphone Start-Up trying to Diffuse its own Platform.- 4. Stonex One: A High-End Smartphone at a Fair Price?.- Part II. Smartphone Start-Ups in the Luxury Market.- 5. Vertu: An Internal Nokia Start-Up Creating the Luxury Mobile Phone Industry.- 6. Savelli: A Luxury Smartphone for Affluent Women with a Passion for Jewellery.- 7. Conclusions: What have we Learned from the Cases of Smartphone Start-Ups?.
Eigenschaften
Breite: | 151 |
Gewicht: | 410 g |
Höhe: | 215 |
Länge: | 17 |
Seiten: | 192 |
Sprachen: | Englisch |
Autor: | Claudio Giachetti |
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