Emerging Markets from a Multidisciplinary Perspective: Challenges, Opportunities and Research Agenda

Section I: Economics and Finance Chapter 1: The Political Economy of Financial Development: A Review Chapter 2: Grievance Redressal in the Indian Financial Regulatory Space - The Unified Approach Chapter 3: Role of Intermediaries in Providing Financial Access: Current and Future Research Trends Chapter 4: The UK Economy and Brexit Section II: Financial Technology Chapter 5: Digital Technologies and Pro-Poor Finance Chapter 6: Identifying Critical Success Factor (CSFs) for the Adoption of Digital Payment Systems: A study of Indian National Banks Chapter 7: Mobile Banking Adoption: Key Challenges and Opportunities, and Implications for a Developing Country Section III: Digital Business Chapter 8: Hyper-Localizing e-Commerce Strategy: An Emerging Markets Perspective Chapter 9: Exploring e-Business in Indian SMEs: Adoption, Trends and the Way Forward Chapter 10: Opportunities and Challenges of Augmented Reality Shopping in Emerging Markets Chapter 11: The Impact of Social Media on Internal Communications in the Tanzanian Telecom Industry Section IV: Information Systems and Communication Technologies Chapter 12: Social Media Research In and Of India: A Snapshot Chapter 13: Evaluating the Current Situation of Mobile Services (M-Services) in the Kingdom of Saudi Arabia Chapter 14: An Examination of the Role of National IT Development and Infrastructure in Models for Smartphone Adoption and Use: The Cases of Iraq, Jordan and the UAE Chapter 15: Factors Influencing the Adoption of e-Ticketing in Arabic Frontier Markets: Conceptual Extension of UTAUT Chapter 16: Internet of Things (IoT) in Agriculture Supply Chain Management: A Developing Country Perspective Chapter 17: Readiness of Smart City: Emerging Economy Perspective Chapter 18: Integration of Public Sector Healthcare Information Systems with Private Sector Healthcare Providers in Pakistan: Challenges, Opportunities and Solutions Section V: Marketing Chapter 19: Adoption of Pro-Poor Innovations in the Context of the Base of the Pyramid and Subsistence Marketplaces: Challenges, Opportunities and Research Agenda Chapter 20: Branding for Bottom of the Pyramid: A Case of Branded Footwear Consumer in Indian Rural Setting Chapter 21: Rurality in Flux: A Perspective on Rural Tourism Enterprise Chapter 22: Factors Affecting Jordanian Consumers' Attitudes toward Facebook Advertising: Case Study of Tourism Chapter 23: Factors affecting consumers' pro-environmental behaviours in Saudi Arabia Chapter 24: Do you like to be an Aspirational Referee to Promote a Product? Act like a Celebrity in Emerging Market Section VI: Management and International Business Chapter 25: Institutional Export Barriers on Exporters from Emerging Markets: Evidence from China Chapter 26: Examining the Recruitment and Selection in the Internet Financial Industry in China Chapter 27: Advances in Talent Management Research: A Review of Extant Literature Chapter 28: Networking and Entrepreneurial Activity in Kuwait Chapter 29: The ethics and governance of an emerging technology in an emerging market: The case of private umbilical cord blood banking in India Chapter 30: Institutional Voids and Indian Automotive Industry: Challenges and Reflection