Organizational Legitimacy: Challenges and Opportunities for Businesses and Institutions

Preface.- Chapter 1: An integrative and comprehensive legitimacy typology to evaluate the organizational legitimacy.- Chapter 2: Distinctive features of legitimate organizations.- Chapter 3: Trends in organizational legitimacy research.- Chapter 4: Organizational legitimacy: Study of academic publications in scientific journals.- Chapter 5: Legitimacy as Competitive Advantage: A US Airline Case Study.- Chapter 6: Increasing Legitimacy and Dollars: Applying Institutional Theory to Nonprofit Fundraising.- Chapter 7: Legitimacy and success of the EHEA in the public universities of Madrid.- Chapter 8: Legitimate business and its relationship with the corporate social responsibility: analysis between Mexico and Spain.- Chapter 9: Corporate Image as an element of legitimacy of Chinese steel companies.