The Experience Logic as a New Perspective for Marketing Management: From Theory to Practical Applica

Introduction to the experience logic: Key concepts and contents.- Part I: Theoretical contributions.- Experiential perspective in management literature: A systematic review.- Marketing in an experiential perspective: From "Goods and Service Logic" to "Experience Logic".- Part II: Sectoral applications.- The tourist offer of the destination in an experience logic perspective.- Sustainable management of events in an experiential perspective.- How marketing works in the Experience Economy: The case of the Experience Gift Box providers.- Experience economy and the management of shopping centers: The role of entertainment.- The Importance of Being Earnest. Enhancing the authentic experience of cultural heritage through the experience-based approach.- Experience logic: the new challenge for trade fairs.- The experiential approach in the cosmetics industry: The Eva Garden case study.- Marketing of traditional-local products in the experience logic perspective.