Introduction to Electronic Commerce and Social Commerce
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- Artikel-Nr.: 10469187
Beschreibung
Chapter 1. Overview of Electronic Commerce.- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools.- Chapter 3. Retailing in Electronic Commerce: Products and Services.- Chapter 4. Business-to-Business E-Commerce.- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce.- Chapter 6. Mobile Commerce and the Internet of Things.- Chapter 7. Social Commerce: Foundations, Social Marketing, and Advertising.- Chapter 8. Social Enterprise and Other Social Commerce Topics.- Chapter 9. Marketing and Advertising in E-Commerce.- Chapter 10. E-Commerce Security and Fraud Issues and Protections.- Chapter 11. Electronic Commerce Payment Systems and Order Fulfillment.- Chapter 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation.
Eigenschaften
Breite: | 212 |
Gewicht: | 1163 g |
Höhe: | 26 |
Länge: | 279 |
Seiten: | 435 |
Sprachen: | Englisch |
Autor: | David King, Efraim Turban, Jon Outland, Judy Whiteside |
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