Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Acad

Chapter 1: Investigation of the donation attitude-behaviour gap to celebrity-endorsed charitable campaigns: An Abstract.- Chapter 2: Developing and Validating Internet Compulsive Buying Tendency Measurement Scales.- Chapter 3: Food Waste and Reverse Supply Chains: Implications for Teaching Sustainability Awareness in Business Schools: An Abstract.- Chapter 4: Understanding the Impact of Return Policy Leniency on Consumer Purchase, Repurchase and Return Intentions: A Comparison Between Online and Offline Contexts: An Abstract.- Chapter 5: Town Hall Meeting with International Journal Reviewers: Insights and Understanding Why Manuscripts Fail the Review Process: An Abstract.- Chapter 6: Personal Value Characteristics as Representative of Destination Values: An Abstract.- Chapter 7: An Abstract: Can Product Typicality Enhance Consumers' Attitudes Toward Goods From Economically Hostile Countries?.- Chapter 8: Is it a Matter of Tempo? Music Tempo Effects on Food's Purchase Intentions and Perceived Taste: An Abstract.- Chapter 9: Content Analysis in Marketing Strategy: Applications of Hart's Theory of Word Choice and Verbal Tone: An Abstract.- Chapter 10: Green Logistic Competency: A Resource Hierarchy View of Supply Chain Sustainability.- Chapter 11: Is Using Ornaments Still a Crime? Package Design Complexity and Brand Perception with Application to Champagne Labels: An Abstract.- Chapter 12: EEG and Eyetracking in Attention Paid to Charity Advertising: An Abstract.- Chapter 13: Apps to Eat by: The Relationship Between Product Involvement and On-Demand Food Consumption Among Millennials: An Abstract.- Chapter 14: Marketing Brexit: Young Voter Opinion, Engagement and Future Intention in the context of the EU Referendum: An Abstract.- Chapter 15: Implementing an Inaugural Sustainability Reporting Process: An Abstract.- Chapter 16: Lessons from a Sponsored Social Marketing Pro-Environmental Campaign: An Abstract.- Chapter 17: An Investigation of Offline/Online Channel Patronage Transference in the UK Grocery Sector.- Chapter 18: The Phygital Shopping Experience: An Attempt at Conceptualization and Empirical Investigation.- Chapter 19: Pattern on New Product Introductions and Firm Performance: Consideration of Timing and Target: An Abstract.- Chapter 20: An Abstract: Rethinking Sponsorship Recognition.- Chapter 21: African Immigrant Consumers' Attitude towards Advertising-in-General and Impact on Buying Decisions: An Abstract.- Chapter 22: Interpreting Offence in Advertising: A Regulatory Perspective: An Abstract.- Chapter 23: Multiple Sports Sponsorships: Is More Always Better?: An Abstract.- Chapter 24: The Role of Transitional Servicescapes in Maintaining Attachment to Place: An Abstract.- Chapter 25: Examining Value Co-Destruction: Towards a Typology of Resource Disintegration: An Abstract.- Chapter 26: Ethical Concerns of Un(Sustainable) Stakeholders: A Re-Examination of Stakeholder Theory in Sustainable Decision-Making.- Chapter 27: Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian & Hedonic Products?: An Abstract.- Chapter 28: The Influence of Store Versus Service Satisfaction on Retail Customer Loyalty: An Abstract.- Chapter 29: An Examination of Retail Product Return Behavior Based on Category of Good: An Abstract.- Chapter 30: When the 12th Man Throws a Flag: Fan Attitude Towards the Proposed Globalization of the NFL: An Abstract.- Chapter 31: The Impact of Packaging Languages on Product Evaluation: Evidence from the Czech Republic: An Abstract.- Chapter 32: Gamified Consumer Engagement and its Influence on Team Involvement over Time: An Abstract.- Chapter 33: The Effect of E-WOM Receivers' Envy on Their Behavior through Social Networking Site: An Abstract.- Chapter 34: Creative Audiences: Comparing the Effects of Traditional Advertising and User-Generated Advertising on Consumer Brand Attitudes and Behaviour: An Abstract.- Chapter 35: Analysis of Impulsiveness in M-Com