Exploring Omnichannel Retailing: Common Expectations and Diverse Realities
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- Artikel-Nr.: 10475874
Beschreibung
Exploring Omnichannel Retailing: common expectations and diverse reality.- Crafting an Omnichannel Strategy: Identifying Sources of Competitive Advantage and Implementation Barriers.- Implementation of omnichannel strategy in the US retail - evolutionary approach.- Does service quality perception in omnichannel retailing matter? A systematic review and agenda for future research.- Drivers for Channel Integration and Omnichannel Strategy: Evidence from the Leading Grocery Retailer in Turkey.- Development of omnichannel in India - retail landscape, drivers and challenges.- The Development of Digital Distribution Channels in Poland's Retail Pharmaceutical Market.- The use of mobile technologies in physical stores: the case of fashion retailing.- Futurising the physical store in the Omnichannel retail environment.- Retail promotional communication: the comparative effectiveness of print versus online.- A framework for omnichannel differentiation strategy. Integrating the information delivery and product fulfilment requirements.- Last mile framework for omnichannel retailing. Delivery from the customer perspective.
Eigenschaften
Breite: | 158 |
Gewicht: | 606 g |
Höhe: | 243 |
Länge: | 23 |
Seiten: | 288 |
Sprachen: | Englisch |
Autor: | Richard Cuthbertson, Wojciech Piotrowicz |
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