Analyzing Consumer Acquisition Pattern: An Empirical Evidence

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Artikel-Nr.: 10512252

Beschreibung

The publication is a contribution in the area of consumer behavior. The present debate in organizations between customer acquisition and customer retention us sure to last. The relevance of Customer Acquisition in retail has been specifically addressed in this research work. The outcomes answer the existing gap between retailer's perception in acquiring a new customer and the perception of the customer while selecting a store. The work offers an understanding of the psychographic profile of the customers engaged in the decision making of store selection.A must read for those working in the area of consumer behavior in retail.

Eigenschaften

Breite:	150
Höhe:	220
Seiten:	288
Sprachen:	Englisch
Autor:	Sandhir Sharma, Swati Vashishtha

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