Doctor Who: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary: The
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Introduction: Media Anniversaries - Brand, Paratext, Event... and the Hype of the Doctor
1. Marketing the 50th Anniversary - Brand Management and the Cultural Value of the Doctor
2. Merchandising the 50th Anniversary - Public Service Consumption in the Name of the Doctor
3. Mediatizing the 50th Anniversary - Cinematic Liveness and the 'Developing Art' of the Doctor
1. Marketing the 50th Anniversary - Brand Management and the Cultural Value of the Doctor
2. Merchandising the 50th Anniversary - Public Service Consumption in the Name of the Doctor
3. Mediatizing the 50th Anniversary - Cinematic Liveness and the 'Developing Art' of the Doctor
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