Becoming a Graphic and Digital Designer: A Guide to Careers in Design

Foreword viiiGlossary xJob Opportunities xiiJob Seeking xiiThe Optimum Portfolio xiiiFirst Impressions xiiiOne: Graphic Design1 Inspirations and MotivationsMichael Bierut: On Being a Graphic Designer 17Stephen Doyle: Selfish-In a Good Way 23Stefan Sagmeister: On Being Self-Motivated 27Arnold Schwartzman: Still Designing after All These Years 30Gail Anderson: The Joys of Print Design 332 Starting A Studio or Working for Someone ElseLynda Decker: Mapping Out the Future 37Fernando Music: From Boss to Employee 40Allison Henry Aver: Working Holistically 43Romain Raclin: Creative Space 46Alexander Isley: Staying Independent 49Agnieszka Gasparska: Small Is Sensible 54Bobby Martin and Jennifer Kinon: Championing Design 58Antonio Alcalá: What a Dream Client Looks Like 62Mark Pernice: From Band Member to Design Leader 65Tamara Gildengers Connolly: Balancing Studio and Home 68Araba Simpson: One Person, All Alone 72Matt Luckhurst: Designing for Design Firms 743 Partners on PartneringHjalti Karlsson and Jan Wilker: Not a Lot of Verbalizing 79Stuart Rogers and Sam Eckersley: Sharing Responsibilities 82Justin Colt and Jose Fresneda: How Partners Becomes Partners 86Greg D'Onofrio and Patricia Belen: Two Partners, One Passion 90Scott Buschkuhl: At Present We Are Three 93Two: Design Genres4 Letters and TypeMarian Bantjes: Lettering as Art and Business 98Andy Cruz and Rich Roat: There's a Type Designer in the House 100Pierre di Scuillo: Typography That Speaks Up 104Ross MacDonald: An Illustrator's Passion for Type 108Roberto de Vicq de Cumptich: For the Love of Type 112How Many Typefaces Can You Love? (sidebar) 1155 Making Logos and MarksMark Fox: The Mark Maker 1176 Books and Book JacketsScott-Martin Kosofsky: Making a Living Doing Books 123Michael Carabetta: Books and E-Books 127Paul Buckley: The Bookkeeper 130Jim Heimann: Making Visual Books 1347 Editorial DesignLen Small: Print Is Bouncing Back 141Susanna Shannon: Art Director Becomes Editor 1448 Social InnovationMark Randall: Citizen Designer 149Bob McKinnon: Socially Impactful Design 1549 Branding and PackagingSharon Werner: Approachable Design 15710 Illustration DesignMichel Bouvet: Poster Man 163Mirko Ilic: Design Is Like Classical Ballet 166Steve Brodner: Graphic Commentary and Design 170Steven Guarnaccia: The Old New Illustration 174Neil Gower: Fraudulent Graphic Designer 178Craig Frazier: Designing Pictures 182Three: Transitional Design11 Understanding ChangeRichard Saul Wurman: The Architect of Understanding 189Crossing Disciplines (sidebar) 191Petrula Vrontikis: Creating Interactions 193Erik Adigard: The Experience of the Information 196Véronique Marrier: Graphic Design as a Cause 200Making Transitions: Returning to School with Barbara DeWilde (sidebar) 20312 Eccentrics and Design QuirkinessCharles S. Anderson: Celebrating Commercial Art 205Antoine Audiau and Manuel Varosz: Over-the-top Digita D.I.Y. 208Ludovic Houplain/H5: Getting an Oscar for Graphic Design 210Cary Murnion: Designing Cooties 214Nick Ace: Speaking Frankly 21713 What Comes NextTimothy Goodman: Disposable Ideas 221Ryan Feerer: Making Design Meals 224Design Entrepreneurship (sidebar) 227Franco Cervi: "I Am Reckless!" 228Four: Digital Design14 Interactive Multimedia Installations and InterfacesDebugging the Language of Digital Job Titles (sidebar) 233Jeroen Barendse: Subverting the Mental Map 234Julien Gachadoat: Demomaking for a Living 237Ada Whitney: The New Motion 240Defining the New Animation: Popularity, by J.J. Sedelmeir (sidebar) 241Defining the New Animation: Technology's Perks, by J.J. Sedelmeir (sidebar) 242Jean-Louis Fréchin: Asking the Right Questions 243Alexander Chen: Working for Google (sidebar) 24515 Designing Apps for Mobile DevicesSean Bumgarner: Between Text and Images 247Michel Chanaud: Always Learning 250John Kilpatrick: Designer as Accelerator 255Nicolas Ledoux and Pascal Bejean: Digital Books and Magazines by Contemporary Artists 256Typography on the Web, by Jason Santa Maria (sidebar) 258Frédérique Krupa: Games as Powerful Motivators 260Girls and Games (sidebar) 26216 E-Commerce with a SoulRandy J. Hunt: Growing into a Job 265Lucy Sisman: Online Editorial Ventures 269Nancy Kruger Cohen: Addicted to Startups 27217 User Experience SpecialistsBruce Charonnat: Understanding Human-Computer Interaction 277Michael Aidan: Using the Audience as Media 279Hugh Dubberly: Mapping the Relationship between Ideas 282Matthew Stadler: To Publish: To Create a Public for Books 28818 Geeks, Programmers, Developers, TinkerersFrieder Nake: Controlling Computers with Our Thoughts 293Mark Webster: Iterations and Algorithms 296Five: Design Education19 Making ChoicesAndrea Marks: Old School, New School 308Lita Talarico: Educating Design Entrepreneurs 311Rudi Meyer: Developing the Righ Attitude 314Lucille Tenazas: Idiosyncratic Contexts 317Liz Danzico: Interfacing with UX 320Allan Chochinov: The Maker Generation 322David Carroll: Students and Surveillance 325APPS That Track, by David Carroll (sidebar) 327Appendix 1 College Directory 328Appendix 2 Additional Reading 330Index 332