Evolving Genres in Web-mediated Communication

Contents: Sandra Campagna/Giuliana Garzone/Cornelia Ilie/Elizabeth Rowley-Jolivet: Introduction - Paola Catenaccio: A Genre-Theory Approach to the Website: Some Preliminary Considerations - Alessandra Vicentini: Institutional Healthcare E-Brochures and Multilingualism Issues in the Recent Immigration Era in Italy (2007-2010) - Bettina Mottura: The Chinese Government Exploring Genres for Web-mediated Communication - Chiara Degano: Argumentative Genres on the Web: The Case of Two NGOs' Campaigns - Elizabeth Rowley-Jolivet: Open Science and the Re-purposing of Genre: An Analysis of Web-mediated Laboratory Protocols - Maristella Gatto: Centrifugal and Centripetal Forces in Web 2.0 Genres. The Case of Wikipedia - Enrico Grazzi: The Web as a Participatory Environment: Social Networks and 'Memes' from a Teacher's Perspective - Elisa Corino/Cristina Onesti: Agreement and Disagreement in Newsgroup Interaction - Giuliana Garzone: Where Do Web Genres Come from? The Case of Blogs - Sandra Campagna: Antagonizing the Editor: Speech-styles Variation in The Economist Reader Comments - Magorzata Sokól: Metadiscourse and the Construction of the Author's Voices in the Blogosphere: Academic Weblogs as a Form of Self-promotion - Giorgia Riboni: Twittering Away: Whole Foods Market and Conversational Marketing in 140 Characters - Maria Cristina Paganoni: Online Branding from Hybrid Ads to Corporate Twittering.