Language and the Market

List of Tables and Figures Acknowledgements Notes on Contributors Introduction: H.Kelly-Holmes & G.Mautner PART I: THEORISING LANGUAGE AND THE MARKET Language(s) and the Market: Theoretical and Empirical Work from a Management Perspective; G.Jack Markets and Language(s): The Sociolinguistic Perspective; H.Kelly-Holmes PART II: LANGUAGE, THE MARKET AND EMPLOYMENT 'Anyone doing something phonetic can attract business these days' The Demand and Supply of Accents in the Indian Call Centre Industry; C.Cowie Packaging English-speaking Products: Maid Agencies in Singapore; B.P.Lorente Recruiting the Best: English, Job Adverts and the Private Job Market in Sri Lanka; M.Herat & L.McLoughlin English and the Global Market: The Impact in the German Business Domain; S.K.Hilgendorf PART III: COMMERCIAL MULTILINGUALISM Language Policy and Multilingual Advertising in France: E.Martin Linguistic Landscapes and the Market; L.Edelman & D.Gorter Commodified English in East Asian Internet Advertising; J.S.Lee PART IV: REVITALISATION AND THE MARKET From Industrial Development to Language Planning: The Evolution of Údarás na Gaeltachta; J.Walsh E-Commerce and Minority Languages: A Welsh Perspective; D.Cunliffe, N.Pearson & S.Richards Urban Rap goes to Artic Lapland: Breaking Through and Saving the Endangered Inari Sámi Language; S.Leppänen & S.Pietikäinen PART V: IDEOLOGIES, MARKETS AND LANGUAGES English as Official State Language in Ohio: Economy Trumps Ideology; B.E.Evans Multilingualism within Transnational Companies: An Analysis of Company Policy and Practice in a Diversity Perspective; B.L.Gunnarsson Raising Language Awareness or Reinforming Monolingual Norms? A Study of International Marketing Textbooks; H.Kelly-Holmes Speaking Commercial Femininities and Masculinities: Advertising Language in Cosmopolitan and Men's Health Magazine; H.Motschenbacher PART VI: CORPORATE DISCOURSES The Spread of Corporate Discourse to Other Social Domains; G.Mautner The Rhetoric of Corporate Mission Statements: Virtues and Emotions for the Market; M.Isaksson & P.E.F.Jørgensen The Integration of Other Social Domains into Corporate Discourse: The Case of Political Metaphors; V.Koller PART VII: CONCLUSION Language and the Market: Approaches, Actors and Agendas; G.Mautner References Index