Tourism Discourse: Language and Global Mobility

Acknowledgments Introduction: Mediating Global Mobilities: Language, Tourism, Globalization PART I: DISCOURSES ON THE MOVE: THE GENRES AND SYMBOLIC CAPITAL OF TOURISM DISCOURSE Elite Mobility and Global Lifestyles: Inflight Magazines Borrowed Genres and the Language Market: Trade Signs and Business Cards Transient Identities, New Mobilities: Holiday Postcards with Virpi Ylänne PART II: MOBILIZING LANGUAGE IDEOLOGIES: THE METALINGUISTIC PRODUCTION OF TOURISM DISCOURSE Linguascaping the Exotic: Newspaper Travelogues Language Crossing and Identity Play: TV Holiday Programmes with Virpi Ylänne The Commodification of Local Linguacultures: Guidebook Glossaries Conclusion: Tourism Discourse and Banal Globalization Notes References Appendix Index