Search Engine Optimization: An Hour a Day. Inkl. Download

Foreword.Introduction.Part I Foundation.Chapter 1 Clarify Your Goals.What Is SEO?Do I Need to Perform SEO for My Website?What Are the Overall Goals of My Business?What Function Does My Website Serve?How Is My Website Connecting with the Goals of My Business?Who Do I Want to Visit My Website?What Do I Want Visitors to Do on My Website?Which Pages Do I Most Want My Website Visitors to See?How Will I Measure the Success of This SEO Campaign?Chapter 2 Customize Your Approach.It's Your SEO Plan.Business-to-Business.Business-to-Consumer.Large Organization.Small Organization.Really Small Organization.Brick-and-Mortar.Blog.Web Designer.Nonprofit.Chapter 3 Eternal Truths of SEO.Robots Deliver.Search Results Are Blended.Algorithms Change.Humans Are Smart--Computers Aren't.Text Matters.It's Not Just about Rank.Search Engines Don't Like Tricks.SEO Is Not Brain Surgery.Chapter 4 How the Search Engines Work Right Now.In Pursuit of Right Now.Google Basics.Bing Basics.Yahoo! Basics.Organic Web Search Ranking Factors.Blended Search Ranking Factors.Paid Placement.Social and Mobile Web.SEO Trend Spotting.Part II Strategy.Chapter 5 Get Your Team on Board.The Challenge of SEO Team Building.Marketing, Sales, and Public Relations.IT, Webmasters, and Programmers.Graphic Designers.Writers and Editors.Executives and Product Managers.Chapter 6 Your One-Month Prep: Keywords, Priorities, and Goals.Your SEO Idea Bank.Week 1: Keywords.Week 2: Baseline Assessment.Week 3: Competition.Week 4: Analytics and Goals.Part III Your SEO Plan.Chapter 7 Month One: Kick It into Gear.Week 1: Basic Site Optimization.Week 2: Site Structure Improvements.Week 3: Link Building.Week 4: Building Content for Links and Engagement.Chapter 8 Month Two: Establish the Habit.Week 5: Social Media Marketing.Week 6: Set Up Your Paid Search Account.Week 7: Selling Through Search.Week 8: Local Search.Chapter 9 Month Three: It's a Way of Life.Week 9: Special Opportunities: Video, Mobile, and More.Week 10: Research and Development.Week 11: What's Your Problem?Week 12: SEO Status Report.Moving On: Forging Your Own SEO Path.Chapter 10 Extra Credit and Guilt-Free Slacking.The Slacking Spectrum.The Extra Credit Continuum.Extra Credit Tasks.Appendix.Glossary.Index.