Case Studies in Service Innovation

Introduction to the Book.- Introduction to Service Innovation.- Introduction to Business Model Innovation Cases.- Service Innovation in the Chinese Aviation Industry: The Case of Chinese Low Cost Carriers.- Survival by "Servicisation": A Multiple-case Study of the Taiwanese Video Games Industry.- Innovation in China's Mobile Multimedia Broadcasting Service.- Optimisation of the Clients' Warehouse Logistics: A KIBS-type Service in the Manufacturing Context.- Introduction to the Organisation and its Environment Cases.- Public-Private Innovation Network in Knowledge Intensive Services: Co-production or Technological Lock-in? FARMSTAR, a Case Study in Advisory Services for Farmers.- The Role of Boundary Objects in Public-Private Innovation Networks: The Story of Næstved Health School.- A Platform Innovation in Public Service.- Introduction to Innovation Management within an Organisation Cases.- Understanding Drivers of Customer Satisfaction in the Social Housing Sector.- TrusTECH: Innovators in the Field Of Innovation.- Soft Systems Methodology and Innovation.- Achieving Service Innovation through a Health Education Programme.- Introduction to Process Innovation Cases.- A Systems Approach to Housing Repairs.- Opportunities to Improve Health Visiting Services through Lean Thinking.- Including Customer Representatives in the Development of the Service Innovation 'Model' for an Insurance Company.- Social Housing Asset Management: An Innovative Approach to Increase Productivity and Performance.- Innovation Perspectives of a Personal Financial Services Call Centre.- Introduction to Technology Innovation Cases.- The Benefit of Knowledge Sharing: A Case Study of a Real Estate Brokerage Service.- Using Virtual World Technology to Deliver Educational Services.- Partnering for Technology-led Innovation to Deliver Enterprise Service Innovation: Ultra High Resolution Seismic Sensing Solution.- Chasing the Long Tail: Growth through Personalised Telecoms Services.- Information Technology-Enabled Business Platforms.- An End-User Friendly Service Delivery Platform for the Public Sector.- Introduction to Cases Illustrating the Driving Forces of Service Innovation.- Circles of Customer Need: A Contribution to Customer-Centric Service Provision in a Local Community.- Towards a Deeper Understanding of Public Sector Innovation.- Involving Customers in the Service Innovation Process.- Public-Private Innovation Networks: The Importance of Boundary Objects, Brokers and Platforms to Service Innovation.- Author Index.