SAP C/4HANA: An Introduction
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Beschreibung
... Foreword ... 15
... Preface ... 17
... Who This Book Is For ... 17
... How This Book Is Organized ... 18
... Acknowledgments ... 20
... Conclusion ... 21
1 ... SAP C/4HANA at a Glance ... 23
1.1 ... The Customer Experience Revolution ... 23
1.2 ... Architecting an Intelligent Enterprise ... 26
1.3 ... SAP C/4HANA Suite and Customer Experience Solutions ... 29
1.4 ... Extensions and Microservices Architecture ... 38
1.5 ... Summary ... 40
2 ... Marketing ... 41
2.1 ... SAP's Strategy for Marketing ... 42
2.2 ... Dynamic Customer Profiling ... 43
2.3 ... Customer Attribution ... 50
2.4 ... Audiences, Campaigns, and Journeys ... 54
2.5 ... Lead Management and Account-Based Marketing ... 58
2.6 ... Marketing Planning and Performance ... 62
2.7 ... Marketing Analytics ... 69
2.8 ... Integration ... 77
2.9 ... Summary ... 84
3 ... Commerce ... 85
3.1 ... SAP's Strategy for Commerce ... 86
3.2 ... Commerce with SAP C/4HANA ... 87
3.3 ... Core Commerce ... 93
3.4 ... Industry Accelerators ... 101
3.5 ... Product Content Management ... 107
3.6 ... Order Management ... 110
3.7 ... Customer Experience Management with SmartEdit ... 113
3.8 ... Upscale Commerce and Extensions ... 123
3.9 ... Data Integration ... 124
3.10 ... Configure, Price, and Quote ... 125
3.11 ... Integration ... 128
3.12 ... Summary ... 135
4 ... Sales ... 137
4.1 ... SAP's Strategy for Sales ... 138
4.2 ... Sales Automation ... 139
4.3 ... Sales Performance Management ... 170
4.4 ... Forecasting and Pipeline Management ... 174
4.5 ... Configure, Price, and Quote ... 176
4.6 ... Contract Life Cycle Management ... 178
4.7 ... Subscription Billing and Revenue Management ... 180
4.8 ... Sales Learning and Sales Content Management ... 183
4.9 ... Partner Relationship Management ... 186
4.10 ... Reporting and Analytics ... 188
4.11 ... Integrations ... 190
4.12 ... Summary ... 194
5 ... Service ... 195
5.1 ... SAP's Strategy for Service ... 196
5.2 ... Customer Service ... 198
5.3 ... Field Service ... 221
5.4 ... Reporting and Analytics ... 231
5.5 ... Integrations ... 237
5.6 ... Summary ... 244
6 ... Customer Data ... 245
6.1 ... SAP's Strategy for Customer Data ... 246
6.2 ... Customer Identity Management ... 258
6.3 ... Customer Consent Management ... 269
6.4 ... Customer Profile Management ... 277
6.5 ... Reporting and Analytics ... 281
6.6 ... Integration ... 284
6.7 ... Summary ... 294
7 ... Microservices and SAP Cloud Platform Extension Factory ... 295
7.1 ... Microservices ... 296
7.2 ... Serverless Computing ... 297
7.3 ... Side-by-Side Extensibility ... 298
7.4 ... Project Kyma and SAP Cloud Platform Extension Factory ... 307
7.5 ... Summary ... 318
8 ... The Intelligent Enterprise ... 319
8.1 ... Lead-to-Cash Process ... 320
8.2 ... Integration Scenarios ... 323
8.3 ... Embedded Intelligence ... 326
8.4 ... SAP Fiori User Experience ... 328
8.5 ... Summary ... 332
9 ... Intelligent Technologies ... 333
9.1 ... SAP Analytics Cloud Framework ... 335
9.2 ... Machine Learning with SAP Leonardo ... 342
9.3 ... SAP Conversational AI ... 345
9.4 ... Open Data Initiative ... 349
9.5 ... Summary ... 350
10 ... First Steps to SAP C/4HANA ... 353
10.1 ... Evaluating your Operations ... 354
10.2 ... Choosing a Target Architecture ... 358
10.3 ... Applying Implementation Best Practices ... 363
10.4 ... CX Works ... 369
10.5 ... Summary ... 370
... The Authors ... 373
... The Contributor ... 374
... Index ... 375
... Preface ... 17
... Who This Book Is For ... 17
... How This Book Is Organized ... 18
... Acknowledgments ... 20
... Conclusion ... 21
1 ... SAP C/4HANA at a Glance ... 23
1.1 ... The Customer Experience Revolution ... 23
1.2 ... Architecting an Intelligent Enterprise ... 26
1.3 ... SAP C/4HANA Suite and Customer Experience Solutions ... 29
1.4 ... Extensions and Microservices Architecture ... 38
1.5 ... Summary ... 40
2 ... Marketing ... 41
2.1 ... SAP's Strategy for Marketing ... 42
2.2 ... Dynamic Customer Profiling ... 43
2.3 ... Customer Attribution ... 50
2.4 ... Audiences, Campaigns, and Journeys ... 54
2.5 ... Lead Management and Account-Based Marketing ... 58
2.6 ... Marketing Planning and Performance ... 62
2.7 ... Marketing Analytics ... 69
2.8 ... Integration ... 77
2.9 ... Summary ... 84
3 ... Commerce ... 85
3.1 ... SAP's Strategy for Commerce ... 86
3.2 ... Commerce with SAP C/4HANA ... 87
3.3 ... Core Commerce ... 93
3.4 ... Industry Accelerators ... 101
3.5 ... Product Content Management ... 107
3.6 ... Order Management ... 110
3.7 ... Customer Experience Management with SmartEdit ... 113
3.8 ... Upscale Commerce and Extensions ... 123
3.9 ... Data Integration ... 124
3.10 ... Configure, Price, and Quote ... 125
3.11 ... Integration ... 128
3.12 ... Summary ... 135
4 ... Sales ... 137
4.1 ... SAP's Strategy for Sales ... 138
4.2 ... Sales Automation ... 139
4.3 ... Sales Performance Management ... 170
4.4 ... Forecasting and Pipeline Management ... 174
4.5 ... Configure, Price, and Quote ... 176
4.6 ... Contract Life Cycle Management ... 178
4.7 ... Subscription Billing and Revenue Management ... 180
4.8 ... Sales Learning and Sales Content Management ... 183
4.9 ... Partner Relationship Management ... 186
4.10 ... Reporting and Analytics ... 188
4.11 ... Integrations ... 190
4.12 ... Summary ... 194
5 ... Service ... 195
5.1 ... SAP's Strategy for Service ... 196
5.2 ... Customer Service ... 198
5.3 ... Field Service ... 221
5.4 ... Reporting and Analytics ... 231
5.5 ... Integrations ... 237
5.6 ... Summary ... 244
6 ... Customer Data ... 245
6.1 ... SAP's Strategy for Customer Data ... 246
6.2 ... Customer Identity Management ... 258
6.3 ... Customer Consent Management ... 269
6.4 ... Customer Profile Management ... 277
6.5 ... Reporting and Analytics ... 281
6.6 ... Integration ... 284
6.7 ... Summary ... 294
7 ... Microservices and SAP Cloud Platform Extension Factory ... 295
7.1 ... Microservices ... 296
7.2 ... Serverless Computing ... 297
7.3 ... Side-by-Side Extensibility ... 298
7.4 ... Project Kyma and SAP Cloud Platform Extension Factory ... 307
7.5 ... Summary ... 318
8 ... The Intelligent Enterprise ... 319
8.1 ... Lead-to-Cash Process ... 320
8.2 ... Integration Scenarios ... 323
8.3 ... Embedded Intelligence ... 326
8.4 ... SAP Fiori User Experience ... 328
8.5 ... Summary ... 332
9 ... Intelligent Technologies ... 333
9.1 ... SAP Analytics Cloud Framework ... 335
9.2 ... Machine Learning with SAP Leonardo ... 342
9.3 ... SAP Conversational AI ... 345
9.4 ... Open Data Initiative ... 349
9.5 ... Summary ... 350
10 ... First Steps to SAP C/4HANA ... 353
10.1 ... Evaluating your Operations ... 354
10.2 ... Choosing a Target Architecture ... 358
10.3 ... Applying Implementation Best Practices ... 363
10.4 ... CX Works ... 369
10.5 ... Summary ... 370
... The Authors ... 373
... The Contributor ... 374
... Index ... 375
Eigenschaften
Breite: | 224 |
Gewicht: | 843 g |
Höhe: | 231 |
Länge: | 28 |
Seiten: | 383 |
Sprachen: | Englisch |
Autor: | Drew Messinger-Michaels, Sanjjeev K. Singh, Sven Feurer, Thomas Vetter |
Veröffentlichung: | 2019-06-20 |
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